Solustiq, a Turkey-based software and artificial intelligence firm, is making strides as the country’s pioneering vertical AI company tailored for the global travel and tourism industry. With its main operations in Edirne and additional offices in Istanbul and Dubai, Solustiq is focused on developing the AI infrastructure that the massive global service industry has been lacking. Despite contributing over $11 trillion to the global GDP and employing one in ten workers worldwide, the travel and tourism sector is among the least technologically advanced. Solustiq is part of a new wave of “vertical AI” companies that specialize in creating AI solutions specifically designed for the unique needs and regulatory requirements of a single industry.
Alper Tekin, Founder and CEO of Solustiq, emphasizes the need for AI that comprehensively understands industry-specific systems and regulations. “The travel industry doesn’t need another general-purpose chatbot. It needs AI that understands GDS systems, hotel inventory APIs, regulatory frameworks like TURSAB, and the operational rhythm of a tour operator at 3 a.m. when a flight gets cancelled,” Tekin stated. Solustiq’s strategy includes a diverse portfolio of AI-native products that serve different layers of the travel technology stack. Among these products are DataGreat, an AI market intelligence platform; SkilledAgents, a no-code platform for creating AI agents; VibePy, an AI code generation engine; and Vuln0x, an AI penetration testing platform. Each product is designed to address specific challenges within the travel value chain, leveraging domain-specific training data and integrating with industry-standard protocols.
Solustiq’s approach is not purely theoretical. The company collaborates closely with its sister operation, Safaryar Holidays, a TURSAB-licensed B2B hotel wholesaler and destination management company based in Istanbul. Safaryar serves as both a customer and a real-world testbed for Solustiq’s platform, offering valuable feedback that helps refine the AI tools. Additionally, Solustiq manages over 90 travel-related domains, including notable sites like hagiasophia.com, galatatower.com, and dolmabahcesarayi.com, which are used for distributing AI-generated travel intelligence.
Alper Tekin identifies three significant trends that make 2026 a pivotal year for vertical AI in travel: the emergence of AI-native infrastructure providers challenging legacy GDS oligopolies like Amadeus, Sabre, and Travelport; the economic shift allowing small and mid-sized travel agencies to afford AI solutions; and regulatory changes in the EU and Turkey, such as Turkey’s Cybersecurity Law 7545, pushing for modernization. Solustiq is positioning itself as the solution for travel companies deciding between vertical AI built by industry experts and more generic alternatives. “We’re not asking the travel industry to adopt AI,” Tekin explained. “We’re asking it to choose between vertical AI built by people who understand the industry, or horizontal AI built by people who don’t. We think that’s a much easier conversation.”
Founded by Alper Tekin, Solustiq (Solustiq Yazılım ve Yapay Zeka Teknolojileri A.Ş.) is based in Edirne, Turkey, with operations extending to Istanbul and Dubai through its entity Tech In Wise IT Solutions L.L.C. The company is committed to revolutionizing the travel and tourism industry with its comprehensive suite of AI products, drawing on Tekin’s experience in running TURSAB-licensed B2B travel operations via Safaryar Holidays.
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